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Abstract
Through the conceptual analysis of the existing tourism souvenirs, combined with the comprehensive study of the questionnaire survey, the design of Heilongjiang and snow and ice elements and key elements. First, the purchase behavior mode and demand factors of Heilongjiang ice and snow culture tourism souvenirs are determined, which provides the premise for its design method and target characteristics. Secondly, combining the design of ice and snow sculpture and the product design method proposes the design mode of Heilongjiang ice and snow culture, which provides a reliable basis for the demonstration of the paper. Third, it shows the type and trend of tourists to use ice, snow and ice souvenirs, which provides a sufficient theoretical basis for future design.

키워드 : 冰雪文化，旅游纪念品, 设计元素
Keywords : ice and snow culture, tourist souvenirs, design elements